9:00am

Registration, Coffee & Networking

9:10am

Welcome & Table Exercise

9:30am

Opening Keynote:

Creating Mobile-First Digital Experiences, and Avoiding the Dreaded Uninstall

This keynote explores the essence of developing captivating mobile-first digital experiences that not only attract users but also foster long-term engagement, reducing the chances of app uninstallation. We delve into the key strategies, practical techniques, and industry-tested best practices to create compelling, user-centric mobile applications.

 - Unveiling the fundamental principles of designing and creating robust mobile-first digital experiences.
 - A comprehensive exploration of user retention strategies to significantly decrease app uninstallation rates.
 - Case study discussions on successful apps, highlighting actionable insights for creating and maintaining engaging user experiences.
 

Ethan Hodson, Product Manager, NRL

10:00am

Panel:
First Party Data - Balancing Privacy, Personalisation and Australia's New Data Laws

This panel discussion deciphers the complexities surrounding the balance of privacy, personalisation, and compliance with Australia's latest data laws while utilising first-party data. We present real-world insights and tactical solutions to help businesses leverage their data assets responsibly and effectively.

 - Examination of Australia's new data laws, focusing on their impact on the collection and usage of first-party data.
 - An in-depth discussion on reconciling the need for personalised user experiences with stringent privacy regulations.
 - Practical guidelines and case studies illustrating successful strategies for ethical and legal first-party data use in business operations.
 

Denis Hoctor, CTO, Pet Circle

Tim Armstrong, Director, Digital Technology and Data, NOVA Entertainment

Oakley Kaddish, GPM, Customer Data & Retail Media, Endeavour Group

Moderated by:
Dan Richardson, Head of Data, Asia Pacific, Yahoo!

10:35am

Morning Tea & Networking

11:05am

Keynote:
Succeeding at digital experience is a team sport: How to get your entire team to care more about digital experience

Flat budgets, hiring freezes, declining consumer spending and rising acquisition costs. You’re more than aware it’s tough right now.

But despite these challenges, we see too many brands still leaving money on the table by not prioritising investment in the digital experience. At a time where every brand needs to be proactive, many of them … well aren’t.
And that's often because teams have their own priorities and aren’t all aligned to a shared business common goal. But waiting for a “better time” to prioritise improving the digital experience comes at a price…

From more aligned training, overcoming your toughest 1-2-1 battles to improving ‘fan’ feedback and eliminating unnecessary errors, I’ll explore some proven ways you can get your wider teams to rally together to put digital experience front and centre to get perfect results.

Dave Anderson, VP of Product Marketing & Strategy, Contentsquare

11:35am

Panel:
Using AI to Create Amazing Digital and Customer Experiences

This panel discussion delves into the transformative power of Artificial Intelligence (AI) in enhancing digital experiences, from personalisation to predictive analysis. It highlights the practical and innovative ways AI can be harnessed to deliver superior user experiences in a digital landscape.

 - An exploration of various AI technologies and their application in crafting personalised, interactive, and engaging digital experiences.
 - Discuss leveraging AI for predictive analysis to anticipate user needs and improve user satisfaction.
 - Presentation of successful case studies where AI has significantly enhanced digital experience, providing actionable insights for businesses.

Simon Belousoff, Transformation Leader - CX, Data & Digital

Nissanka Janaratne, Digital and Emerging Technology Leader, Banking Industry

12:10pm

Roundtable Discussions:

1. Balancing Personalisation and Data Privacy
2. Where does the Metaverse fit in your digital strategy
3. How to create Human-Centric Digital Experiences
4. How are you using AI and ML in your digital programs
5. How to provide Total Experiences (TX)
6. How to use data to create better digital experiences
7. Mobile Experiences

1:00pm

Lunch & Networking

2:00pm

Panel:
Providing Human-Centric Digital Experiences - Understanding your Users, Usability and Accessibility

This panel discussion centres on creating and delivering human-centric digital experiences, understanding users, usability, and accessibility. It explores the power of empathetic design and how it can be leveraged to develop impactful, inclusive, and user-friendly digital environments.

 - Insightful discussions on understanding your user's needs and expectations to design meaningful digital experiences.
 - Examination of the principles of usability and accessibility, with a focus on how they contribute to a superior, human-centric digital experience.
 - Case studies showcasing successful implementations of user-centric design, usability, and accessibility in various digital platforms, providing practical insights and strategies.

Vida Asrina, Head of Experience Design & Design Practice Lead, Endeavour Group

Ada Caguin, GM Digital Experience,
Judo Bank

Joe Purves, Principal Experience Designer, Westpac

2:30pm

Closing Keynote:
Navigating the Future: Harnessing Web 3.0 for Innovative Brand Strategies

This keynote unravels the transformative capabilities of Web 3.0. It outlines strategic approaches brands can adopt to maximize their potential for enhancing customer engagement and experience. It highlights how the decentralised nature of Web 3.0 can be harnessed to build innovative, immersive, and transparent brand interactions.

 - An in-depth exploration of Web 3.0, shedding light on its core technologies, principles, and the unique opportunities it presents for brand enhancement.
 - Detailed analysis of the strategic utilisation of Web 3.0's decentralisation to build trust, transparency and deepen customer engagement.
 - Showcasing successful brand stories and strategies in the Web 3.0 landscape, providing practical insights and critical takeaways for businesses.

Ashi Bhat, Co-Founder, Insider
 

3:00pm

Event Closed